Skyrunning UK announce ROCKTAPE as a sponsor

Posted in Dishing the Dirt by Matt Ward on Thu 30 Jan '14

1 comments
© Ian Corless

Sports tape brand ROCKTAPE has been announced as the first sponsor to support the Skyrunner® Series UK. The ROCKTAPE team are avid athletes and already support various UK based events and athletes; notably Lakeland 100 winner Terry Conway…

Skyrunning UK release

No matter how carefully we prepare and train, injuries happen and unfortunately they can happen on a frequent basis, especially when pushing at the limits. ROCKTAPE is not just for the injured athlete, it can also be used to help delay fatigue and improve posture/running form.

Today, ‘Kinesiology Tape’ is widely used throughout the world to treat injuries and pain. ROCKTAPE is the only tape specifically engineered to meet the demands of elite athletes. Why is it unique? Stick and Stretch. Its unique glue means that unlike many other tapes ROCKTAPE stays on the skin come hell or high water. ROCKTAPE stretches twice as much as most kinesiology tape and is engineered to mimic human skin. The ‘stretch’ is the secret behind ROCKTAPE!

© Ian Corless

Anna Frost

How does it work? When applied properly, ROCKTAPE lifts the skin away from the muscle, which promotes positive changes in the body’s fluid, mechanical and neurological systems. Commonly people wearing Rocktape report less pain, swelling and tightness, greater awareness of the area and later onset of fatigue.

Paul Coker, Medical Director, Rocktape UK explains:

“We are really pleased to be able to support the Skyrunner® UK series in its inaugural year, we hope it’s the beginning of a long term-relationship. ROCKTAPE offers lots of great benefits to runners, this partnership is a perfect way to showcase our product and increase awareness of ROCKTAPE amongst the trail and ultra running community. As a very enthusiastic but distinctly average runner myself its also a great reason to be at Sky races and witness some of the worlds best athletes run.”

© Rocktape

Skyrunning UK’s Ian Corless is well aware of the benefits that may be obtained both pre-exercise, during exercise and post exercise from ROCKTAPE.

“We strongly believe that our partnership is a great step forward not only for the Skyrunner® Series UK but also all our athletes who will perform in our series. Paul and myself have had plenty of communication over the past 2-years. I have used ROCKTAPE to help recover from injuries and I have also used products in training to prevent onward injuries.

“I fully understand and believe in the product. It’s great to have a sponsor on board that will directly benefit every participant in a Skyrunner® Series UK event. Why is this? Well, ROCKTAPE will be present at our events and provide on hand advice, show taping techniques and directly get involved with each and every runner. It’s a really exciting prospect.”

© Rocktape

Ben Abdelnoor

The 2014 Skyrunner® Series UK is developing each and every day. Skyrunning UK has already announced two ULTRA events, the V3K in Wales for June and the 3×3 in the Lakes for October.

With the imminent announcement of new events to the 2014 calendar and the sponsorship of ROCKTAPE the Skyrunner® Series UK is already proving to be one of the most exciting race series prospects for those who love to run over technical and demanding terrain with plenty of vertical gain within the UK.

More via the SRUK site here.

© skyrunninguk.com

Reactions so far
  1. Matthew Roberts Jan 30, 10:44 PM

    This series gets better and better – as well as having to cope with unvetted Southerners lambasting the hills, we’ll now also have to carry incredibly large refuse bags with us on our runs. The reason – to collect the bloody mythical ‘rocktape’ that will be dispersed across the hillside following the marauding of the Vegan Sky Runners along the Eryri 14 Peaks………………..there’s no way that Ben A photo is real – must be a photoshop job – will have a word with him.

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