Tweet and Post frenzy at Lavaredo

Posted in At the Races by Matt Ward on Mon 02 Jul '12


Iker Karrera

The North Face® Lavaredo Ultra Trail 2012 caused a digital frenzy as ultra-running fans followed athletes through continual live updates during the 6th edition of the race last weekend (June 29-30)…

Continuous tweets and Facebook® posts kept friends, families and running communities up-to-date both night-and-day as The North Face® Lavaredo Ultra Trail action brought the Dolomites close to home, as fans digitally witnessed the arrival of winners Iker Karrera (ESP) and Francesca Canepa (ITA) running to victory. Runners also chose to activate the Live Trail APP automatically posting their location details on Facebook and Twitter #lavaredo pages.

Starting for the first time in Cortina, The North Face® Lavaredo Ultra Trail took 1,020 competitors through the heart of the Italian Dolomites, passing the spectacular Cinque Torri and the world famous Tre Cime/Drei Zinnen. The headline 120km race covered an accumulated height gain of 5,740m. Under temperate but humid conditions, 512 highly trained ultra-runners from 25 countries set off into the night at 10pm on Friday June 29th to run one of Europe’s most stunning and yet technical ultra races.

© The North Face®/ Thierry Sourbier

The start line

As runners ran through the night, morning brought blazing sunshine reaching over 30ºC during the day. Crowds of spectators remained loyal throughout the race, greeting the athletes along the trail and into the finish line.

From the start, Iker Karrera (ESP) and Sebastien Chaigneau (FRA) held the pace for the majority of the course. However, it was Karrera who surged forward through the final 25km mark in order to claim the 2012 title with a winning time of 12h:26m:29s:

“This has been a wonderful experience, full of emotion. The technical features of the race suit me perfectly. The timing I’ve achieved was a great performance as when I started I had no expectations” said Karrera.

Finishing just minutes later to take 2nd place with a strong time of 12h:42m:30s, The North Face® athlete Sebastien Chaigneau explained:

“The race was really hard and challenging but I’m happy to finish second place because I was about to drop out when I was at the Refugio Auronzo due to being sick. Iker performed really well and I’m glad to arrive only minutes behind him because he is an extraordinary athlete. The North Face® Lavaredo Ultra Trail is one of my favourite races and my goal was to finish it even if I was not in perfect shape.”

© The North Face®

Seb Chaigneau at Lavaredo 2012

Arriving a full hour behind Chaigneau, Hungarian ultra-runner Nemeth Csaba finished with a respectable time of 13h:42m:03s.

“I’m very happy with 3rd place, considering this is one of my favourite competitions and is part of my getting ready for The North Face® Ultra-Trail du Mont-Blanc®.”

The North Face® athlete Zigor Iturrieta (ESP) crossed the finish line just eighteen minutes later to take 4th spot.

From a field of 51 women, Italian ultra-runner Francesca Canepa ran a strong race claiming 1st place victory in15h:58m:02s.

“I’m so excited with this result, not only for the fact I won the women’s category but also because I finished at 10th position in the overall ranking!” stated an elated Canepa.

The North Face® athlete and Spanish resident, Fernanda Maciel (BRA) came a close 2nd with a time of 16h:29m:02s. Katia Fori (ITA) arrived 17h:28m:39s to claim 3rd place.

New for 2012, the 50km Cortina Trail, covering a height gain of 2,500m, took place at 09.00am on Saturday June 30th, 2012, under a hot blue sky. Despite the heat, Nicola Giovannelli (ITA) won the men’s category in 4h:34m:22s, and Chiara Parigi (ITA) the women’s title. 509 competitors took part.

The Live Trail APP allows runners to share their race with family, friends and running communities via posts on their Facebook© and Twitter© pages. Each runner, tracked by a chip, provides data such as location, ranking and timing each time they go through a checkpoint. LiveTrail APP, a widget that connects live tracking with the runner’s social media profiles, automatically posts location details on Facebook© and Twitter© pages.

For further information on race highlights, athletes, trail-running products, digital actions & upcoming events, including The North Face® Ultra-Trail du Mont-Blanc (27th August-2nd September 2012) click here.

The North Face® Lavaredo Ultra Trail 120km: Men’s Category
1. Iker Karrera (ESP) 12h:26m:29s
2. Sebastien Chaigneau (FRA) 12h:42m:30s,
3. Nemeth Csaba (HUN) 13h:42m:03s
4. Zigor Iturrieta (ESP) 14h:00m:41s
5. Christian Insam (ITA) 14h:29m:05s

The North Face® Lavaredo Ultra Trail 120km: Women’s Category
1. Francesca Canepa (ITA) 15h:58m:02s
2. Fernanda Maciel (BRA) 16h:29m:02s
3. Katia Fori (ITA) 17h:28m:39s
4. Margaretha Fortmann (AUS) 19h:18m:19s
5. Marta Poretti (ITA) 19h:19m:58s

Cortina Trail 50km: Men’s Category
1. Nicola Giovanelli (ITA) 04h:34m:22s
2. Danilo Lantermino (ITA) 04h:46m:12s
3. Andrea Moretton (ITA) 04h:50m:01s

Cortina Trail 50km: Women’s Category
1. Chiara Parigi (ITA) 05h:49m:44s
2. Lisa Borzani (ITA) 05h:55m:25s
3. Rosanna Tavana (ITA) 05h:57m:08s

Reactions so far
  1. don Jul 3, 12:01 PM

    You got the Hungarian runner’s name the wrong way round – his Christian name is Csaba. It’s not your fault though – it’s his as, despite knowing only Hungarians write their names with the surname first in Europe, he insists on applying for foreign races using the Hungarian logic.

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