Ultra trail goes big league in the US

Posted in Dishing the Dirt by Matt Ward on Wed 07 Dec '11

© steamboat50.com

There is no global slowdown in ultra and trail running right now it seems. Certainly in terms of prize money anyway, as going by this article on iRunFar the 2012 Run Rabbit Run 100 miler will aim to provide a cool $100,000 in prize money!

According to Bryon Powell:

The prize money is contingent upon entrants and sponsors. The website will feature a “Bunny Money Meter” showing where the prize money stands. The race organizers are putting up $10,000 to start the meter running and are shooting for $100,000. The depth of the prize money will depend on the total size of the prize purse.

Some purists may say that potential prize purses of this size are bad for the sport, sending out the wrong messages. Others may state that the spirit and ethos of the sport is being eroded. Those pro would argue that better prize purses brings ‘new blood’, a better quality of runner (debatable) and certainly increased exposure for the sport.

It’s an interesting situation, and Bryon goes on to pose this and some other pertinent questions. Nice article.

© www.irunfar.com

Reactions so far
  1. The Goat Dec 9, 11:13 AM

    It’s the brand’s jobs to support the pro athletes. If they feed them well, new blood will try to stand out in a physical AND smart way to integrate official teams and life off their passion.

    Big bucks at the end of the race will just ruin the trail spirit, exactly the way it happened 20 years back with Road running in France. Road running was a get away from the track, felt like freedom. Now it’s multi million dollars business and has brought doping into the sport.

    I may be naive to still believe that there is no doping on the trails, but suck money calls for such things, and we will eventually see our champs, inspirational trail lovers, fall behind dollar chasers, who will cross the finish line, check in, and check out.

    So I humbly call out running brands to stand out and make it happen. It’s all up to you to keep that market as attractive as it currently is.

    - Martin

Comments closed

Report an offensive post

Latest comments

  • Adair Broughton 03 Jun '14(Andi and Katie are Great in Keswick)

    Fantastic event to watch and …

  • Don 03 May '14(Bragg settles for a podium place at the Fellsman)

    Didn’t the leading 2 have …

  • Peter Mackie 24 Apr '14(3 Peaks - the joy of winning)

    The closest I’ll get to …

About MST

Mud, Sweat and Tears was dreamt up some time ago. I had returned to the sport of running (competitively) after around a 15 year layoff due to injury.

Read more…

Alex Vero
Great story. Great film making...
Athletics Weekly
The don dada of running magazines
Fell photos
These shots are top notch emotion
The FRA's site, still strong...
The all-seeing eye
The very best coverage for all things ultra-trail, and much more!
Jonathan Wyatt
The greatest hill runner of our time...
New and eeeven better!
Original Mountain Marathon
Does what its says on the tin
Run Snowdonia
Iain and Sarah Ridgway's excellent mountain running guide service!
Runner's World
The mag for the masses
Running over Mountains and around the World
International blog from Moira O'Sullivan
Dont sleep on this one!
Trail Running
Great trail running resource, take a peek
Trail Running Magazine
UK magazine devoted to the exciting, adventurous world of off-road running!
UK Athletics
Track and field, and other stuff
Welsh Fell Runners Association
World Mountain Running Association
IAAF's global up hill, down dale, site
Friends & Family
  • After Market logo
  • Block Interactive logo
More Videos

Check out the MST collection: