Trail Running goes quarterly

Posted in Dishing the Dirt by Matt Ward on Wed 29 Sep '10

© Bauer Media

When Trail Running magazine hit the news stands earlier this year, it was a welcome sight for many an off-roader seeking an accessible print mag for their sport…

Of course the FRA title Fell Runner exists, but is not available to the everyday running consumer visiting news agents and magazine outlets up and down the country, so as far as a dedicated title to consume goes – trail runners were bereft.

© www.mudsweatandtears.co.uk

Sheltered behind (and bagged with) established mountain and outdoor walking title Trail the new mag was also associated with familiarity for many a fell, mountain and trail runner. Now into their second edition it appears the ‘trial’ has gone rather well and publisher Bauer Media has taken the bold step to launch the mag as a stand-alone title, becoming available to buy in February as a quarterly publication.

Publishers press release:

British trail runners will soon be able to enjoy the first magazine dedicated to their sport when an exciting new title hits the shelves early next year. Trail Running will be launched as a quarterly magazine following the amazing success of its two debut issues.

“We’ve had a great reception from readers and from within the industry,” says editor-in-chief Matt Swaine. “The first two issues were given away free with Trail, the UK’s best-selling hill-walking magazine and then sold separately in newsagents. We’ve had a unanimously positive response from readers who already want to take out a subscription for the magazine.”

From Feb 2011 they will be able to do just that when Trail Running is launched as a standalone magazine, selling four times a year.

Each issue will bring inspirational running features, expert training advice, features and the very best gear tests available. It is aimed at the growing number of runners thirsty for adventurous, fun and inspiring off-road routes, whose running takes them on trails, mountain marathons, adventure races and hill events.

© www.mudsweatandatears.co.uk

“We’ve definitely noticed that more runners want to get away from pounding pavements next to busy roads,” says editor Claire Maxted. “The number of people taking part in off-road events is booming and Trail Running magazine is designed to give them the inspiration and skills required to get fitter, faster and dirtier. It’s designed to take them to more exciting destinations and to help them get more out of their running.”

The next issue of Trail Running will be sold on 24 February, 2011, with subsequent issues hitting the shelves on 24 May, 16 August and 8 November at a retail price of £4.30.

See a digital sampler of Trail Running here

© www.mudsweatandatears.co.uk

Reactions so far
  1. David Hate Oct 6, 04:23 PM

    just wanted to comment on the news that Trail Running magazine is set to go quarterly. I have only just started to get into the sport and have found the magazine fantastic so very glad to see that it is going to be a permanent fixture.

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