Run4It partner with SHR for 2010

Posted in Dishing the Dirt by Matt Ward on Thu 26 Nov '09


As originally announced at the AGM on 7th Nov, SHR is pleased to confirm that a wide ranging and comprehensive sponsorship package for 2010 has been agreed with the running shop retailer Run4It. It is envisaged that the deal will continue for at least 2 further years thereafter.

Full story here


Reactions so far
  1. Muddy Mud Skipper Dec 2, 09:01 AM

    Hmmm, this arouses the cynic in me. While all sponsorship deals have to have a two way benefit it seems that Run 4 It are coming up trumps here. Their ‘sponsorship’ provides from what I can see very little extra to those who actually compete in the SHR series races. We already get a mug at the end (and big deal if that wasn’t forthcoming), we already can get 10% discount in their sterile stores by virtue of Scottish Athletics membership (their stuff is priced at the top end of RRP in any case), we already have a comprehensive calender online of all hill races that are coming up and results, either through the SHR site or FRA, so don’t really need a Run 4 It ‘database’ of the same stuff (personal info capture so they can market us with ‘deals’ perhaps?). I can only assume that individual race organisers whose race is part of the series will still have to find from their own resources the means for category prizes. I don’t think I would want as an organiser Run 4 It paraphanalia (free advertising) adorning my event without a big help towards prizes etc. Run 4 It are trying to market themselves as the hill runners store (only the niave would be taken in here) but it worries me that SHR have so readily paired up to encourage this fallacy (and in my mind lost a degree of impartiality) for the sake of such token support from a mercenary company.

  2. Malcolm Patterson Dec 9, 05:49 AM

    On behalf of Scottish Hill Runners (SHR), I would like to respond to the comments made by “Muddy Mud Skipper” in regard to our sponsorship deal with Run4It. Firstly the deal was announced at our recent AGM and received strong support from the members present. Secondly the deal will be of considerable benefit to all those that race on the hills in Scotland, not only by enhancing the awards offered to everyone who completes the SHR championship (which is open to all runners, not just SHR members), but by giving SHR help in publicising and developing the sport we all love – to all abilities from novices and juniors to Scottish champion – and strengthening the services that we offer. Lastly, we cannot see how this deal can impair our impartiality, particularly as we already have a positive relationship with a number of other retail sponsors whom we have worked with for a number of years.

    We always seriously consider what our members (and non-members) would like us to do. Anyone can give feedback to the Committee directly via:

    Malcolm Patterson, Membership Secretary, on behalf of the SHR Committee.

Comments closed

Report an offensive post

Latest comments

  • Adair Broughton 03 Jun '14(Andi and Katie are Great in Keswick)

    Fantastic event to watch and …

  • Don 03 May '14(Bragg settles for a podium place at the Fellsman)

    Didn’t the leading 2 have …

  • Peter Mackie 24 Apr '14(3 Peaks - the joy of winning)

    The closest I’ll get to …

About MST

Mud, Sweat and Tears was dreamt up some time ago. I had returned to the sport of running (competitively) after around a 15 year layoff due to injury.

Read more…

Alex Vero
Great story. Great film making...
Athletics Weekly
The don dada of running magazines
Fell photos
These shots are top notch emotion
The FRA's site, still strong...
The all-seeing eye
The very best coverage for all things ultra-trail, and much more!
Jonathan Wyatt
The greatest hill runner of our time...
New and eeeven better!
Original Mountain Marathon
Does what its says on the tin
Run Snowdonia
Iain and Sarah Ridgway's excellent mountain running guide service!
Runner's World
The mag for the masses
Running over Mountains and around the World
International blog from Moira O'Sullivan
Dont sleep on this one!
Trail Running
Great trail running resource, take a peek
Trail Running Magazine
UK magazine devoted to the exciting, adventurous world of off-road running!
UK Athletics
Track and field, and other stuff
Welsh Fell Runners Association
World Mountain Running Association
IAAF's global up hill, down dale, site
Friends & Family
  • After Market logo
  • Block Interactive logo
More Videos

Check out the MST collection: